Too Cool For School is an artistic cosmetic brand focused on creative experimentation and contemporary culture. We believe in quality and uniqueness. Today, Too Cool For School is one of the most sought-after brands in South Korea as it sets new standards and advocates artistic expression in contemporary beauty culture. We love sharing contemporary culture as you can see in our products and the lifestyles that we support both online and off.
Too Cool For School, referring to a 'school of fish', represents the standouts who are "too cool" for the pack. We are a contemprory art cosmetic with an experimental spirit to create works of art, rather than products.