TAG

The TAG campaign introduces new themes every season that add to the original theme #MyFaveHangout and #MultiPersona of the #TAG ME slogan to create a niche concept. 

 

1st Edition : Tag My Taste. Express yourself just as you are.

2nd Edition: Lazy Red. A fiery and striking red that encapsulates the mood at dawn at 5am.

3rd Edition: Wonderland. 

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